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Orlando’s sports teams - the NBA’s Magic, the men’s and women’s pro soccer teams and local hockey team and arena football - are selling #OrlandoUnited T-shirts emblazoned with rainbow hearts. Straight allies like President Obama and Orlando Mayor Buddy Dyer have spoken passionately and publicly in support of the gay community. Stern said the show of support for LGBT people in Orlando on the national and local levels has been unlike anything he’s seen before in the aftermath of an act of violence against the community. “He was amazing, one of the sweetest persons you would ever meet in your life. He used to dance at Woodstock and was beloved by everyone there. Axis will accept the logins that people use on Google and Facebook, as well as Yahoo.Leigh Stern, operations manager at Woodstock (at right), with his friend, shooting victim Xavier Emmanuel Serrano Rosado. In an effort to make Axis even more useful, Yahoo plans to store search activity on its servers so users can have access to their past activity on any computer or mobile device where they log in. Yahoo won’t show ads next to Axis search results initially, but the company believes the visual format will be ideal for video commercials and graphical marketing. The erosion in Yahoo’s Internet market share has been a major factor in a financial malaise that has caused the company’s stock to slump for years and contributed to the management turmoil that has taken Yahoo through four CEOs - including two interim leaders - during just the past nine months, when it was working on Axis. Getting people to use its search engine more frequently is important to Yahoo because it keeps 88 percent of the revenue generated from requests made on its service, but none when a query is entered directly on Bing.
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Yahoo’s alliance with Microsoft gives it the flexibility to offer unique search features, such as Axis, that Bing doesn’t have. Google’s share has climbed from 56 percent five years ago to more than 66 percent now. Bing holds a 15.4 percent share, up from 9.4 percent five years ago when Microsoft operated a search engine under a different name and system. search market stood at 13.5 percent through April, down from nearly 25 percent five years ago, according to the research firm comScore Inc. So far, most of Bing’s gains have come at Yahoo’s expense, but Yahoo was losing search traffic well before it began leaning on Bing. Yahoo has relied on Bing’s technology since 2010 as part of a decade-long partnership formed to lure users away from Google. If Axis can’t find answers there, it presents links from Bing’s search index. Most of the data in the Axis index resides on Yahoo’s own services. Much like Google’s Knowledge Graph, Axis draws its results from a custom-built index. The relevant results appear in a ribbon of Web page snapshots, making it easier for users to find the right information.
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Its greatest appeal figures to be on mobile devices because users with the app installed can see their search results at the top of the screen just by flicking on whatever page is displayed. Yahoo is counting on Axis to reverse its steadily declining share of the Internet’s lucrative search market and bring it more traffic from among the growing number of smartphone and tablet users. “If it’s good enough and cool enough, people will go out of their way to get it,” predicted IDC analyst Karsten Weide. The biggest challenge facing Axis may be overcoming the perception that Yahoo stopped innovating in search when it joined forces with Microsoft and started relying on Bing.